When someone Googles “running shoes,” they see pages of ads. But when someone tells Google they’re going to kill themselves—as 47 Million Americans do every year—they often see none.
Why? It’s not because Google ads don’t help suicidal people.
To prove it, I ran an experiment to see if suicidal people on Google could be helped by an ad. As I wrote in The New York Times, 1 out 3 people who told Google they were suicidal, and then clicked my ad, called a suicide hotline.
For 15 years, I was a Google marketer. Now I serve ads to Google users in “unmonetizable desperation,” including people who tell Google they’re going to do a mass shooting, join ISIS, or use heroin.
Word-for-word searches from my experiment running ads to prospective mass shooters
Leading up to the 2020 election, I ran political ads on Google that spread disinformation about Biden and Trump (see banner above), directing the ad clicks to any site I wanted. It took about fifteen minutes and a few hundred bucks.
Then I ran ads to track Covid infections, in the US and Tanzania, which opened up the ability to reveal the lies of governments.
In 2024, I launched the app “Above Us – UAP sighting tracker,” a proof of concept that shows the implications of broadcasting Google searches to the world.
The data people leave behind when they click an ad is a microscope. It allows the viewer a new way to see society’s maladies. But most who need this data don’t know where to look for it, how to interpret it, or that the microscope even exists.
Through my videos, writing and speaking about this subject, I hope to change that.
When someone Googles “running shoes,” they see pages of ads. But when someone tells Google they’re going to kill themselves—as 47 Million Americans do every year—they often see none.
Why? It’s not because Google ads don’t help suicidal people.
To prove it, I ran an experiment to see if suicidal people on Google could be helped by an ad. As I wrote in The New York Times, 1 out 3 people who told Google they were suicidal, and then clicked my ad, called a suicide hotline.
For 15 years, I was a Google marketer. Now I serve ads to Google users in “unmonetizable desperation,” including people who tell Google they’re going to do a mass shooting, join ISIS, or use heroin.
Word-for-word searches from my experiment running ads to prospective mass shooters
Leading up to the 2020 election, I ran political ads on Google that spread disinformation about Biden and Trump (see banner above), directing the ad clicks to any site I wanted. It took about fifteen minutes and a few hundred bucks.
Then I ran ads to track Covid infections, in the US and Tanzania, which opened up the ability to reveal the lies of governments.
In 2024, I launched the app “Above Us – UAP sighting tracker,” a proof of concept that shows the implications of broadcasting Google searches to the world.
The data people leave behind when they click an ad is a microscope. It allows the viewer a new way to see society’s maladies. But most who need this data don’t know where to look for it, how to interpret it, or that the microscope even exists.
Through my videos, writing and speaking about this subject, I hope to change that.